Let’s take a look at an instance involving the very common squeeze page scenario so many of us are acquainted with. As you know, online marketers send traffic to a squeeze page since they want prospects. Based on personal inclination, the marketer may deposit the fresh optin on a sales page or other site. What is displayed after the squeeze page is the discretion of the specific marketer. The concept and practice of consistency will come into play here in a fairly significant manner.
The overall, usually mysterious, feeling perceived by the prospect will be affected by the layout and overall color scheme of the squeeze page and the next site that is looked at. If they are substantially different, then that presents inconsistency, discomfort on a deeper level and low resulting sales for the sales letter. As you may previously suspected, if you model the squeeze page so it is more congruent with the following site, then that discomfort will not take place.
Nonetheless the above illustration is applicable to other areas regarding affiliate marketing. Review sites are common mainly because they can be extremely effective, and the usual scenario is for a review page to have at least one outgoing link to a merchant site, if not more. It is simply not practicable, or desired really, to make a duplicate of a vendors site or cope with the case of multiple vendor sites. What is attainable, and effective, is to produce a site so it does offer a smooth transition to the sites you are linking out to. The main issue is to never induce a huge contrast because your site is significantly different from anything else. Needless to say this does bring a lot of subjectivity into the situation. Very often an effective approach is to be mindful of this and eliminate annoying contrasts.
The following important consideration is all about promotion messages through the written word. We hardly ever see any glaring examples of inconsistently written communications concerning email marketing. However you can induce problems in what you promote to any audience if it represents an unusual or significant departure from what they’re used to getting from you. This happens to some level, but it is not anything we might call unrestrained or a widespread issue. But it does occur, and the significant point is that you are now conscious of it and can simply avoid this sales killer. Source: Advocare Reviews
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