It is a good idea to offer an illustration, so we will look at the simple optin circumstance that uses a squeeze page. As you realize, internet businesses send traffic to a squeeze page since they want prospects. After a prospect opts in, then often they will be shown a website that consists of a sales letter. The business person behind it has the alternative to reveal a site or hold out until later. Nonetheless, there is particular risk in this circumstance that embodies this concept of being consistent in your marketing which we will describe.
The general, usually unknown, feeling perceived by the prospect will be impacted by the style and overall color scheme of the squeeze page and the following site that is looked at. If the contrast is enough, then that is definitely inconsistency and will create an uneasy affect on the viewer. As you may currently suspected, if you design the squeeze page so it is more congruent with the following site, then that uneasy feeling will not happen.
Another related situation applies to all the affiliate marketers and how they approach their marketing. We are speaking about the use of review sites and providing links to different vendor sales letters. Obviously you cannot cater to all the different vendor sales page designs. You can select your site colors so they are appropriate with your vendor sites, though. It is easy to prevent an uncomfortable situation between designs and colors, and you can have something that is somewhat neutral looking. Certainly this does bring a lot of subjectivity into the picture. So the best solution is to at least try to reduce the contrast as much as possible.
This very same rule applies to all you do in your internet business specifically in your written communications and marketing emails. We do understand that most businesses tend to be consistent in the way they talk, or write, to their target viewers. Nevertheless as it applies to email marketing, it appears to be much more common for some marketers to deviate in a large manner from what they typically promote in their emails. This does not seem to be as much of a problem as design clashes, in our relatively wide experience. But it does happen, and the important point is that you are now informed of it and can very easily avoid this conversion process killer. Source: more resources
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